Dr. Chen Jianchao, President of the Australian Chinese Medicine Association, led a delegation to visit Guangdong Shanwei Lufeng Jinzhimei Home Furnishings. Dr. Chen Jianchao, President of the Australian Chinese Medicine Association, led a delegation to visit Guangdong Shanwei Lufeng Jinzhimei Home Furnishings

On the afternoon of April 7, 2025, Dr. Chen Jianchao, President of the Australian Traditional Chinese Medicine Chamber of Commerce, a Justice of the Peace (Vice President of the Australia China Chamber of Commerce and Secretary General of the Australian Shanwei Fellow Association), Huang Youzhi, Director of the Chamber of Commerce's Guangdong Office, and Huang Huaizeng, Director of the Chamber of Commerce's Guangxi Office, visited Lufeng City in Shanwei and had in-depth exchanges with Zhuang Lianghang, Chairman of Jinzhimei Home Furnishings Co., Ltd., and Zhuang Xiaoqing, Store Manager, on Sino Australian economic and trade cooperation, innovation in healthy home furnishings, and internationalization of traditional culture.

Industry Integration: Cross border Innovation between Traditional Chinese Medicine and Home Furnishings

Dr. Chen Jianchao highly recognized the company's product philosophy of "health, environmental protection, and intelligence" when visiting brands such as Kefan whole house customization, Shuaifeng integrated stove, and Youlikang stainless steel cabinets under Jinzhimei Home Furnishings. He pointed out that the concept of "harmony between heaven and man" in traditional Chinese medicine is highly compatible with the ecological concept of modern home design. The demand for a healthy lifestyle in the Australian market continues to grow, and green products such as zero formaldehyde boards and energy-saving integrated stoves from Jinzhimei Home are expected to enter the Australian market through the Chamber of Commerce platform.

Chairman Zhuang Lianghang introduced that in recent years, the company has actively responded to the "dual carbon" policy, launched full process digital customization services, and plans to collaborate with the Australian side to develop a "traditional Chinese medicine antibacterial+smart home" solution, such as integrating natural antibacterial ingredients such as Sophora flavescens into stainless steel cabinets to create differentiated competitiveness.

The Australia China Chamber of Commerce plans to focus on promoting two-way cooperation in the fields of home furnishings and traditional Chinese medicine by 2025, including organizing Australian buyers to visit China and assisting Jinzhimei Home in connecting with local channel partners and design institutions. Dr. Chen Jianchao emphasized that the cultural heritage of Lufeng Overseas Chinese Hometown provides a natural link for cooperation between the two regions, and the Chamber of Commerce will rely on resource networks to promote the integration of Australian health technology achievements with Chinese intelligent manufacturing.

Cultural resonance: from "manufacturing" to "cultural output"

At the Kefan whole house customization exhibition hall, the "Oriental Aesthetics" series of products combines Chaozhou wood carving, lacquer art and other intangible cultural heritage techniques with modern design, arousing strong interest from the delegation. Dr. Chen Jianchao pointed out that Australia's multicultural society has a high acceptance of Eastern aesthetics, and suggested that companies enhance their cultural influence through international exhibitions, artist collaborations, and other means. For example, we can learn from the multi-layered carving techniques of Chaozhou woodcarving and transform traditional elements into modern home symbols.

cooperation intention

1. Market expansion: Jinzhimei Home plans to launch market research in Australia in the second half of 2025, and the Chamber of Commerce will assist in connecting with local building materials associations.

2. Technology research and development: Explore the integration of traditional Chinese medicine antibacterial technology with smart homes, such as the application of natural antiviral ingredients in Moganshan ecological boards

3. Cultural projects: Participate in events such as Australia's "Chinese Culture Day" to promote Eastern home aesthetics.

Dr. Chen Jianchao stated that this visit is a new starting point for deepening cooperation between Chinese and Australian enterprises, and he looks forward to promoting two-way technological and cultural exchanges through the bridge of the Chamber of Commerce. Chairman Zhuang Lianghang emphasized that the company will accelerate internationalization by positioning itself as a "home culture ambassador" and promote the coordinated development of "Chinese intelligent manufacturing" and "Australian quality".

This cooperation not only injects new momentum into the home furnishing industry in China and Australia, but also provides innovative models for the cross-border integration of traditional Chinese medicine and modern industries, helping to promote high-quality economic development in both countries.